A Seller's Guide to Loie Hollowell

The value of Hollowell’s prints varies based on factors such as print type, rarity, edition size, and print size, but they consistently achieve or exceed estimates at auction. Some of her most sought after prints, such as Milk Fountain (2020) and Standing In Light (2018), have sold for over £18,000 at auction in the UK and South Korea; their small edition sizes making them particularly desirable to collectors. However, screenprints with larger edition sizes, such as Milk Fountain (2019), have achieved upwards of £16,000 at auction.

Hollowell’s prints are typically woodcuts, screenprints, or silkscreen prints, reflecting her focus on printing techniques that produce her signature, coveted soft finish. She began incorporating printmaking into her artistic practice in 2017, and initially exhibited this experimentation at ‘Stick Season’ at Feuer/Mesler in New York of the same year. In 2018, she began a collaboration with Pace Prints, producing a series of limited edition prints that showcased her emerging abstract style. Incorporating elements such as embossing, sawdust, and crushed glass to works such as Red Earth (2021), she added depth and texture to her now-recognisable figurative imagery. By 2020, she had cemented her reputation as an accomplished and influential contemporary printmaker in auction houses worldwide, with Hong Kong being one of her primary marketplaces.

Authentication is a crucial step to achieving the correct value for your Hollowell print. Obtaining a documented history of the print’s ownership will assist in confirming the authenticity of your print. The original printing studio - in the case of Hollowell, this might be Pace Prints - will often have issued a Certificate of Authenticity at the time of printing, which should have been kept with the work. Auction houses that have handled Hollowell’s work will have records of the print’s origins and its past sales, but other forms of provenance can include gallery invoices, letters, and exhibition catalogues. Textural elements, such as crushed glass or sawdust additions, and small edition sizes, can also help to determine that the print is not a forgery.

Edition and Signature

Not every Hollowell print bears the same markings; however, all will have a signature, edition number, and date in pencil at the bottom. Hollowell’s signature and the date often appears to the right, but in different formats and arrangements. The edition number is usually on the left. Many print editions, or even individual prints within editions, break with this format. Some screenprints of Yellow Brain (2022), for example, have notes for future compositions in the side and bottom margins.

Browse Loie Hollowell prints on the Trading Floor and find out more about the print market growth on the MAB100 Print Index.

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The condition of a print is crucial to its final value. As Hollowell’s prints have all been produced after 2016, proper care and handling should ensure they remain in good condition, preserving their potential value. When assessing a print's condition, appraisers will check for tears, stains, and discoloration. It is, therefore, essential to use UV-resistant glass for framing to protect the print from sun damage, but to also ensure the print does not touch the glass to minimise moisture buildup.

When storing or displaying your Hollowell print, you should ensure it remains out of direct sunlight and away from extreme temperatures or high humidity. While some natural wear is inevitable over time, it is possible to keep your print in near-mint condition by storing it flat in acid-free portfolios to shield it from light, dust, and moisture, and only ever handling it while wearing clean, cotton gloves.

If your print has sustained damage, it is possible to consult a conservator about restoration. MyArtBroker can offer guidance, or provide a report on the potential impact of the damage on the value of your print.

The value of Hollowell’s work has increased dramatically in recent years. With exhibitions of her work running regularly in galleries worldwide, sellers have the opportunity to capitalise on peaks of demand driven by publicity and collector interest. Her first museum survey, Space Between, at The Aldrich Contemporary Art Museum in 2024 marks another significant shift in Hollowell’s popularity with high-profile institutions and increases her market stability.

Demand, market interest, and upcoming events are some of the best ways to determine whether or not it is a good time to sell your print. It’s possible to monitor auction house results and read reports on value trajectory on their various websites - focus on the likes of Christie’s, Phillips, Bonham’s, and Sotheby’s.

The art tech tools available with MyArtBroker can help you determine the appropriate time to sell. Our MyPortfolio service uses an AI-powered value indicator that offers real time valuation of individual prints based on public and private sales data. Alongside our complimentary valuations, we can ensure your print achieves maximum value by selling at the right time.

Selling a Loie Hollowell Via Auction House

Renowned auction houses, such as Christie’s, Sotheby’s, and Phillips are often chosen for selling valuable artworks by artists such as Hollowell. These establishments provide a professional and curated environment that attracts a broad network of collectors and encourages competitive bidding. There is, however, always a chance that pieces will sell for below their estimated value. The associated fees and commissions for sales made at auction can be as high as 25%, causing a significant impact on the seller’s net earnings, especially for print sales. In addition to the fees and the element of risk, selling via auction can be time-consuming, with limitations on the number of editions accepted for each sale, potentially leading to a backlog of artworks waiting for auction. Selling via auction is rarely a viable option when responding quickly to market trends, and you may find that the value decreases while you wait for the sale.

To learn more, read our guide to Auction v Private Sale in the Art Market.

Selling a Loie Hollowell Via a Broker

You could choose to sell through a broker to get a more personal approach. Brokers allow for a deeper engagement and dialogue with you about the artwork and your expectations, with guidance and support at every step in the process. Brokers leverage their extensive knowledge and years of experience to navigate the art market, finding the best time and place to sell your artwork. They often have a well-established network of buyers and collectors, helping you make more direct connections with the right people. Broker commissions are typically between 10 and 30% of the final sale price, and there is often need for an exclusivity agreement. So, before choosing your art broker, consult the galleries that will know Hollowell’s work best - for example, Pace Gallery.

Selling a Loie Hollowell Via Online Marketplace

The temptation in today’s digital world is to seek out collectors and sell online, sometimes even via eBay. While these online marketplaces offer competitive fees compared to brokers and auction houses, they are fairly unregulated. Sellers must organise logistics, condition checks, and pricing themselves. Professional authentication is not often available, increasing the risk of forgeries and scams, and even with the correct provenance in place, a lack of proper marketing, photography, and marketing can drastically impact your sale price.

A Dedicated Broker

MyArtBroker offers a distinctive service connecting clients with their dedicated personal broker, ensuring a secure transaction through our online digital platform. Our specialists excel at sourcing direct buyers for consigned prints via our live trading floor, where users within our extensive network can express interest in specific prints and multiples by particular artists, whether they intend to sell, buy, or simply enquire about a specific print. Our team is approachable, passionate, and consistently provides updates on the art market and artists. We guide sellers through a seamless transaction process, establishing a fair market valuation based on realistic sale prices and offering free advice on the optimal timing for selling, leveraging our extensive knowledge of the art market.

Meet our team of specialist brokers.

Minimise Risk

At MyArtBroker, we prioritise transparency and security in every art sale. Our stringent due diligence process ensures the authentication and verification of artwork provenance, drawing upon our in-house expertise and collaborating with professional external contacts when needed. This approach effectively mitigates the risk of trading counterfeit or stolen art pieces. Additionally, we minimise the risks associated with public sales. While public auctions may seem appealing, unsold prints can harm an artist's market. Private sales eliminate this risk and enable quicker liquidity release for your artwork compared to adhering to strict auction schedules dictating when your work can be offered for sale.

0% Seller's Fees, 100% of the Time

Our team of specialists offers tailored services to procure rare and special edition prints, catering to both seasoned collectors and newcomers to the market. As part of our standard practice, we provide complimentary valuations and charge zero seller's fees, setting us apart from other private brokers and traditional auction houses. By minimising overhead costs, we allocate resources towards digital innovation and targeted marketing strategies within our network and house magazine.

When it comes to selling artwork, achieving the best price hinges on accessing a niche market with an established collector community. If you're looking to sell a print, turning to a specialist in the print market, like MyArtBroker, yields superior results compared to approaching an auction house, which caters to broader categories of artwork.

Our Network

Through our live trading floor we empower our network of collectors, fundamentally reshaping the art investment and trading landscape in the digital era. Offering real time market data and insights gleaned from worldwide collectors, we establish value based on convenience, accessibility, and the exceptional level of transparency and security provided to over tens of thousands of users.

In addition to our live trading floor, MyArtBroker's MyPortfolio serves as a collection management system, empowering collectors to curate and oversee their prints and editions collection. This feature grants users access to our print market database, uniquely tied to our proprietary algorithm, SingularityX. This algorithm scans and analyses both public auction and private sales data to determine real time valuations of individual print works, factoring in various aspects such as condition, colour, and other factors affecting value.

Read What Powers MyArtBroker's Technology? In Conversation With Stuart Jamieson, Financial Quant to learn more about our algorithm.

Emerging art tech tools are vital in navigating the current, and evolving, digital art market landscape. For instance, by adding Loie Hollowell prints from our website to the MyPortfolio dashboard, users gain insight into unique sale opportunities and observe market performance and fluctuations as they happen, streamlining the sales process effortlessly. Our pioneering technology has revolutionised art portfolio management, making it more accessible and equipping users with data-driven insights for informed decisions. MyArtBroker harnesses cutting-edge technology driven by data, coupled with a team of industry experts, to deliver an exceptional experience. Our professionals work closely with clients, utilising the MyPortfolio dashboard, to provide personalised guidance for creating a profitable art collection. By merging technology and expertise, we are committed to offering unparalleled curation and customer service.