A Seller's Guide to Loie Hollowell

The value of Hollowell’s prints varies based on factors such as print type, rarity, edition size, and print size, but they consistently achieve or exceed estimates at auction. Some of her most sought after prints, such as Milk Fountain (2020) and Standing In Light (2018), have sold for over £18,000 at auction in the UK and South Korea; their small edition sizes making them particularly desirable to collectors. However, screenprints with larger edition sizes, such as Milk Fountain (2019), have achieved upwards of £16,000 at auction.

Hollowell’s prints are typically woodcuts, screenprints, or silkscreen prints, reflecting her focus on printing techniques that produce her signature, coveted soft finish. She began incorporating printmaking into her artistic practice in 2017, and initially exhibited this experimentation at ‘Stick Season’ at Feuer/Mesler in New York of the same year. In 2018, she began a collaboration with Pace Prints, producing a series of limited edition prints that showcased her emerging abstract style. Incorporating elements such as embossing, sawdust, and crushed glass to works such as Red Earth (2021), she added depth and texture to her now-recognisable figurative imagery. By 2020, she had cemented her reputation as an accomplished and influential contemporary printmaker in auction houses worldwide, with Hong Kong being one of her primary marketplaces.

Authentication is a crucial step to achieving the correct value for your Hollowell print. Obtaining a documented history of the print’s ownership will assist in confirming the authenticity of your print. The original printing studio - in the case of Hollowell, this might be Pace Prints - will often have issued a Certificate of Authenticity at the time of printing, which should have been kept with the work. Auction houses that have handled Hollowell’s work will have records of the print’s origins and its past sales, but other forms of provenance can include gallery invoices, letters, and exhibition catalogues. Textural elements, such as crushed glass or sawdust additions, and small edition sizes, can also help to determine that the print is not a forgery.

Edition and Signature

Not every Hollowell print bears the same markings; however, all will have a signature, edition number, and date in pencil at the bottom. Hollowell’s signature and the date often appears to the right, but in different formats and arrangements. The edition number is usually on the left. Many print editions, or even individual prints within editions, break with this format. Some screenprints of Yellow Brain (2022), for example, have notes for future compositions in the side and bottom margins.

Browse Loie Hollowell prints on the Trading Floor and find out more about the print market growth on the MAB100 Print Index.

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The condition of a print is crucial to its final value. As Hollowell’s prints have all been produced after 2016, proper care and handling should ensure they remain in good condition, preserving their potential value. When assessing a print's condition, appraisers will check for tears, stains, and discoloration. It is, therefore, essential to use UV-resistant glass for framing to protect the print from sun damage, but to also ensure the print does not touch the glass to minimise moisture buildup.

When storing or displaying your Hollowell print, you should ensure it remains out of direct sunlight and away from extreme temperatures or high humidity. While some natural wear is inevitable over time, it is possible to keep your print in near-mint condition by storing it flat in acid-free portfolios to shield it from light, dust, and moisture, and only ever handling it while wearing clean, cotton gloves.

If your print has sustained damage, it is possible to consult a conservator about restoration. MyArtBroker can offer guidance, or provide a report on the potential impact of the damage on the value of your print.

The value of Hollowell’s work has increased dramatically in recent years. With exhibitions of her work running regularly in galleries worldwide, sellers have the opportunity to capitalise on peaks of demand driven by publicity and collector interest. Her first museum survey, Space Between, at The Aldrich Contemporary Art Museum in 2024 marks another significant shift in Hollowell’s popularity with high-profile institutions and increases her market stability.

Demand, market interest, and upcoming events are some of the best ways to determine whether or not it is a good time to sell your print. It’s possible to monitor auction house results and read reports on value trajectory on their various websites - focus on the likes of Christie’s, Phillips, Bonham’s, and Sotheby’s.

The art tech tools available with MyArtBroker can help you determine the appropriate time to sell. Our MyPortfolio service uses an AI-powered value indicator that offers real time valuation of individual prints based on public and private sales data. Alongside our complimentary valuations, we can ensure your print achieves maximum value by selling at the right time.

At MyArtBroker, our specialists provide a free market valuation for your artwork, offering a level of transparency unmatched in today’s market. In addition to our valuations, through our online Trading Floor, you can access real-time insights into works by the artist you’re looking to sell, including pieces that are most in demand, wanted, or currently for sale: allowing sellers to trust the valuation that they are provided.

Additionally, the MyPortfolio collection management service grants you free access to our comprehensive print market database. This resource allows you to review auction histories for the specific work you’re looking to sell, including hammer prices, values paid, and seller returns. In a fluctuating market, this historical data is invaluable - and often comes at a cost elsewhere - offering insights into past and current values to further inform decisions based on market timing and conditions. In addition to our specialists guidance, you have concrete data.

Our approach is tailored to align with the unique attributes of each artwork, and offer optimal results:

How a Private Sale Works

Unlike peer-to-peer platforms, which lack specialised expertise, authenticity guarantees, and legal infrastructure for high-value sales, MyArtBroker operates through private sales ensuring a secure and seamless transaction process. We charge sellers 0% to sell, and take a small commission from our buyers, absorbing essential aspects including insurance, shipping, and marketing - at no extra cost to the seller. There is no magic to it, we’re a lean specialised business with less overheads than traditional models meaning we can do better for our clients.

Our revenue is derived from buyer commissions only, which are individually negotiated upon offer, and we aim to give the client the best return in the market place. By focusing on high-value artworks in excess of £10,000, we provide specialised care and expertise, ensuring each piece receives the attention it deserves, while simultaneously maximising returns with our clients. For works that fall below this threshold speak to the team about a recommendation, we offer market advisory free of charge. Our goal at MyArtBroker is to offer a seamless solution, setting us apart in the art market.

Advisory and Recommendations

In cases for artists and artworks, where our existing network of collectors isn’t the best fit due to value, medium or condition we collaborate with reputable partners to facilitate its sale. Carefully tailoring your artwork to the right party. This tailored approach is especially important as it considers the unique attributes of each artwork, providing sellers with the best possible outcome in today’s shifting art market. You can discuss this approach with us without charge as part of our advisory service.

Such recommendations are on a case-by-case basis, and ensures broader exposure and takes advantage of our knowledge of where a work will do best.

In addition to our live trading floor, MyArtBroker's MyPortfolio serves as a collection management system, empowering collectors to curate and oversee their prints and editions collection. This feature grants users access to our print market database, uniquely tied to our proprietary algorithm, SingularityX. This algorithm scans and analyses both public auction and private sales data to determine real time valuations of individual print works, factoring in various aspects such as condition, colour, and other factors affecting value.

Read What Powers MyArtBroker's Technology? In Conversation With Stuart Jamieson, Financial Quant to learn more about our algorithm.

Emerging art tech tools are vital in navigating the current, and evolving, digital art market landscape. For instance, by adding Loie Hollowell prints from our website to the MyPortfolio dashboard, users gain insight into unique sale opportunities and observe market performance and fluctuations as they happen, streamlining the sales process effortlessly. Our pioneering technology has revolutionised art portfolio management, making it more accessible and equipping users with data-driven insights for informed decisions. MyArtBroker harnesses cutting-edge technology driven by data, coupled with a team of industry experts, to deliver an exceptional experience. Our professionals work closely with clients, utilising the MyPortfolio dashboard, to provide personalised guidance for creating a profitable art collection. By merging technology and expertise, we are committed to offering unparalleled curation and customer service.