prints as an asset class

Art Prints As An Asset Class: Why You Should Consider Adding Prints To Your Investment Portfolio

This panel discussion explores art prints as a viable asset class, focusing on their investment potential and the debate surrounding their classification as financial assets. The conversation highlights the division within the art world on whether prints should be treated similarly to traditional financial investments. The session brings together industry experts who provide insights from legal, financial, and collecting perspectives, offering a well-rounded discussion on the topic.

The panel features Simon Chadwick, a partner at Mishcon de Reya specialising in art and cultural property law, offering a legal perspective on art as an investment, and Anna Oerter, a collectibles manager who discusses market trends and investor behaviour. As well as prints & editions specialist Jasper Tordoff. They explore key factors such as valuation, liquidity, and historical appreciation of prints, while also addressing the risks and misconceptions associated with treating art as an asset class. The discussion underscores that, while prints can serve as an accessible entry point into art investment, they require careful consideration regarding authenticity, provenance, and market volatility.

A recurring theme is the lack of universal consensus on whether prints should be classified as financial assets. While some view them as stable, tangible investments, others argue that their value is inherently subjective and driven by market trends rather than financial fundamentals. The panellists also touch on portfolio diversification, emphasising that art prints can complement other investment vehicles if approached strategically.

The discussion concludes with predictions about the future of print investing, noting a growing interest from both seasoned collectors and new investors. The panellists stress the importance of education and due diligence when entering the market and encourage potential investors to consider prints not just for their financial potential but also for their cultural and aesthetic value.

Last updated6 February 2025

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Jasper Tordoff

Jasper, one of our strongest cross-market specialists, brings a deep understanding of the blue chip print market, from early Lowry works to Banksy, with a particular expertise in print market dynamics.

Jasper previously worked with leading auction houses, including Christie’s, where he cut his teeth in the Modern British Department, and honed a deep knowledge of the market.

Now part of MyArtBroker’s specialist team, Jasper is committed to the company’s mission to disrupt traditional methods of acquiring and selling blue-chip artworks, and is particularly focused on how art is becoming an increasingly important investment vehicle.

Jasper also regularly appears in the media to share his insights on Banksy and the artist's often unpredictable antics, cementing his status as a go-to expert on the subject.

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Charlotte Stewart

Charlotte spent 12 years at Christie’s auction house, where she worked in marketing strategy and business management. In 2018, she launched her own marketing consultancy, supporting auction houses and secondary market digital platforms, focused on finding new ways to enable art collecting and create greater access to the market.

Among her clients was MyArtBroker, and it quickly stood out from the rest. Charlotte saw something special in their approach—offering a better solution for collectors, questioning traditional market structures, and giving her the opportunity to make a real impact in the fast-evolving print market, an area she has had a lifelong interest in. She connected deeply with their mission and never looked back.

In addition to her role at MyArtBroker, Charlotte regularly speaks at industry events and panels, hosts the MyArtBroker Podcast, and guest lectures at the Sotheby’s Institute of Art.

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